Quassar Cosmetics

A 100% natural high-end skincare brand that challenges the codes of traditional luxury beauty. Just like we’re learning to eat healthy not to have a specific body, but to feel good, Quassar reframes skincare as nurturing your skin, not chasing someone else’s definition of perfect skin.

I led the full brand creation, from strategy to execution. This included identifying a clear market gap for high-end skincare focused on skin health and women’s authenticity, crafting an empowering verbal identity, designing a visual universe rooted in intimacy and quiet strength, developing tactile packaging that celebrates real skin, and directing the digital presence through product visuals and art direction for the website.